Effective Advertisements

An example of an effective advertisement would probably be Proactive commericals! I was thinking about the things I watch on TV, and what I feel really makes you want to get a product and the Proactive commericals do a great job for several reasons. They show what the product does for you, they show before and after pictures of people when using the product, and also they use celebrities in their commericals which usually pursades most of us because we aspire to be like celebrities! We want to look like them, so when you see Avril Lavigne, Jessica Simpson, or Justin Bieber saying "HEY! look at this product, it made my skin more beautiful" most of us are gonna want to buy the product. Even though we really should want to be our own person.. most people (sometimes including myself) are inspired by celebrities and want to be like them. Advertising is the key role in making products. If there were no commericals, no adverstisements on bilboards or in magazines, and we saw a product like Proactive sitting on a shelf in a store, what would make you want to buy it? You have little or no prior knowledge of the product, you don't know if it works or not so that's when advertising comes into play! It shows you all the product has to offer, then it's up to US, the consumers.. to either buy it or not. Proactive has millions of users so obviously, their adversitsement skills and product are successful.